Have you ever looked at a product at an online store like Amazon, eBay, or even Walmart, and didn’t complete your purchase – only to now be presented with ads for that product on almost every website or social media channel you visit?! That boys and girls is known as “Retargeting,” and it is one… Continue reading Hey You… Yeah You… You Forgot to Checkout
When using social media outlets like Facebook and/or Foursquare, have you noticed the option to “Check-in”? If so, have you checked in to a location, and what did you get out of it? I know this is 2016, and most of you reading this post may know what it means to “Check-In” using social media,… Continue reading Why Should I Check-In?
We live in a digital age in which we (marketers and consumers) use the Internet for a multitude of things. According to a 2012 article in Ad Week, the global online population is made up of more than 2 billion people, which is approximately 30% of the world population. The article continued by highlighting that… Continue reading Digital Advertising. Digital Communications. Digital Currency?
Do you know what Out-of-Home advertising is? Out-of-Home advertising is the various methods used by marketers to present a message or product before consumers while they are… well, as the name indicates… out of their home. This historically has been done via billboards, posters, and park benches. However, the rise of technology is presenting marketers… Continue reading Out-of-Home Advertising: Is Small the New Big?
Prior to last week, I had never heard of the term “The Internet of Things,” and according to a 2014 article in Forbes, 87% of people are unaware of the phrase either. A simple definition of the “Internet of Things” is the connection of everyday devices such as cellphones, alarm systems, automobiles, refrigerators, or thermostats… Continue reading Your Wearable Device is Helping Marketers
According to Advertising Week, 89% of companies in the United States use some form of social media. This list includes: Social networks Social games Blogs Microblogging (i.e., Twitter) Photo and video sharing Podcasting Ratings and reviews Virtual worlds Widgets Apps While a large percentage of companies include the utilization of social media as part of… Continue reading Connecting with Customers Via Social Media
Let’s start this week’s post off with an exercise. Think back to when you purchased or received your first cellphone. Think about the physical and visual aspect of that device. Think about the screen size and resolution, as well as the device’s storage and data processing capabilities. Depending on your age (and financial status), your… Continue reading Digital Communications Yesterday and Today