Digital Advertising. Digital Communications. Digital Currency?

We live in a digital age in which we (marketers and consumers) use the Internet for a multitude of things. According to a 2012 article in Ad Week, the global online population is made up of more than 2 billion people, which is approximately 30% of the world population. The article continued by highlighting that… Continue reading Digital Advertising. Digital Communications. Digital Currency?

Out-of-Home Advertising: Is Small the New Big?

Do you know what Out-of-Home advertising is? Out-of-Home advertising is the various methods used by marketers to present a message or product before consumers while they are… well, as the name indicates… out of their home. This historically has been done via billboards, posters, and park benches. However, the rise of technology is presenting marketers… Continue reading Out-of-Home Advertising: Is Small the New Big?

Connecting with Customers Via Social Media

According to Advertising Week, 89% of companies in the United States use some form of social media. This list includes: Social networks Social games Blogs Microblogging (i.e., Twitter) Photo and video sharing Podcasting Ratings and reviews Virtual worlds Widgets Apps While a large percentage of companies include the utilization of social media as part of… Continue reading Connecting with Customers Via Social Media